BRANDING AND INTELLECTUAL PROPERTYMaximising The Profit Potential Of Intellectual Assets
INTRODUCTION
Branding
To maximise the potential of a brand name, a clear branding strategy is essential.
The first step is to identify the company’s or businesses intellectual assets.
The second step is to protect this intellectual asset by utilising the law.
Once these have been done the company or business can exploit the commercial advantage through licensing, merchandising and franchising in the local and global markets.
The success of a strong brand requires a policy for safeguarding the intellectual asset, dealing with brand disputes and parallel imports.
Protecting Intellectual Property
Most businesses and companies have intellectual property rights.
Intellectual Property Rights include inventions, designs, a company or business name or trading name, a logo, brand name, marketing material and the content or design of a Web site, domain names, software, or content of documents or databases.
Protecting these assets might protect a competitive edge which a business has gained, or might maximise the asset value of the business. This could contribute towards raising financial capital more easily.
Siddha Param
International Business Consultant
INTRODUCTION
Branding
To maximise the potential of a brand name, a clear branding strategy is essential.
The first step is to identify the company’s or businesses intellectual assets.
The second step is to protect this intellectual asset by utilising the law.
Once these have been done the company or business can exploit the commercial advantage through licensing, merchandising and franchising in the local and global markets.
The success of a strong brand requires a policy for safeguarding the intellectual asset, dealing with brand disputes and parallel imports.
Protecting Intellectual Property
Most businesses and companies have intellectual property rights.
Intellectual Property Rights include inventions, designs, a company or business name or trading name, a logo, brand name, marketing material and the content or design of a Web site, domain names, software, or content of documents or databases.
Protecting these assets might protect a competitive edge which a business has gained, or might maximise the asset value of the business. This could contribute towards raising financial capital more easily.
Siddha Param
International Business Consultant
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